Here's one for ya Shaun!
Neuroscientists report that they can use brain scans to predict whether someone looking at a product will actually buy it or not. Dr. Brian Knuston and his colleagues at Stanford University put images of 40 objects in front of 26 subjects undergoing brain fMRIs. By analyzing which parts of the brain light up, the scientists were able to forecast what the subject's decision would be before he or she vocalized it.
According to the scientific paper they published in the current issue of the scientific journal Neuron product preference activated the nucleus accumbens (NAcc), while excessive prices activated the insula and deactivated the mesial prefrontal cortex (MPFC) prior to the purchase decision."
Neuroscientists report that they can use brain scans to predict whether someone looking at a product will actually buy it or not. Dr. Brian Knuston and his colleagues at Stanford University put images of 40 objects in front of 26 subjects undergoing brain fMRIs. By analyzing which parts of the brain light up, the scientists were able to forecast what the subject's decision would be before he or she vocalized it.
According to the scientific paper they published in the current issue of the scientific journal Neuron product preference activated the nucleus accumbens (NAcc), while excessive prices activated the insula and deactivated the mesial prefrontal cortex (MPFC) prior to the purchase decision."
1 comment:
Thanks, Paul.
As you might recall, the 'schools' in 'Mallcity 14' like the 'FabCola High' that the central character Jason attended are little more than consumer-behaviour research centres run by the BCC - the Bureau of Consumer Confidence. Students are bombarded with advertisements everywhere and all day, and their responses monitored. As for the actual curriculum...and you not what happens if they don't pay attention!
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